With the likes of Boots, Target, and Ulta Beauty joining the menopause movement and elevating the unheard voices of many women, the conversation around menopause through a consumer lens is changing for the better.

• What do these collaborations mean for the commercialisation and wider distributions of products for startups?
• How can we shift the narrative, so that all retailers are embracing this category?
• Who is driving the education in this industry to ease the complex journey of the female consumer?

Encouraging storytelling, boosting allyship, and increasing accessibility are fundamental to improving the health of women at work, as well as staff satisfaction, retention, and productivity.

• With one fifth of the US workforce consisting of women of menopausal age, what are companies currently doing to assist with challenges specific to this demographic?
• How can we reduce the education gap and level of stigmatisation that permeates the workplace even further?
• How can we shift mindsets, to ensure that behavioural change follows?